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Fitbit Premium to Offer Personalized Health and Fitness Programs to Subscribers


The announcement further emphasizes the company’s focus on health.


Photo/Thumb have been modified. Courtesy of Fitbit.

Fitbit today launched its Premium paid subscription service using the wearer’s data to guide and coach individuals toward health and fitness goals.

Fitbit Premium will use more than 10 years of Fitbit data and insights from academic and medical experts from Fitbit’s Academic Panel of clinical and exercise psychologists, nutritionists and sleep scientists, to make programs that encourage the user to move more and help them sleep better and eat better. The service offers customized programs, advanced sleep features, personal insights, workout, challenges and health reports.

The paid service further emphasizes Fitbit’s focus on using its platform to impact behavior change and help wearers reach their health goals, according to the company.

“At Fitbit, we’re focused on making health accessible and more achievable,” said James Park, co-founder and CEO of Fitbit. “With Fitbit Premium, we’re excited to deliver our most personalized experience yet. It will evolve with you and get smarter over time, delivering the support and guidance you need to help you achieve your health goals.”

The Academic Panel will give users tools tailored to their fitness level, goals, historical data, preferences and schedule.

The service currently includes nine guided health and fitness programs for users to get more sleep, increase their activity, manage nutrition and create health habits. The programs consist of actionable coaching, daily tips and tricks, structured workout plans, relaxation tools, recipe suggestions and educational materials, Fitbit said.

Among the nine programs includes Intro to Healthy Habits, a free, one-week program that essentially serves as an educational crash course on how to build healthy habits and set a baseline for activity, food and sleep habits. Get Active is a two-week program includes video workouts, stories and tips to get the user to move and be more active. Run Training, a three-week program, consists of a workout plan and daily tips to help the user increase their running pace. Habits for Restful Sleep lasts two weeks and aims to help the wearer improve their quality of sleep by correcting counterproductive daytime habits.

Fitbit said it is using sleep data from more than 10.5 billion nights of sleep collected to provide a “more personalized and in-depth view of your sleep and how to improve it.”

Users can get an analysis of their Sleep Score, time asleep, deep and REM sleep stages.

By the end of the year, the company said it will launch more programs.

Fitbit is also developing tools within Fitbit Premium to allow users to access a wellness report. The wellness report will help users share their Fitbit data with their general practitioner, nutritionist or personal trainer. The reports will include analysis of activity, heart rate, sleep and weight data.

Fitbit also announced that in 2020, the wearables company will launch a personal, one-on-one coaching service to help individuals manage chronic conditions like diabetes and weight loss. The coaching service will provide a personalized plan and support from Fitbit’s health and wellness coaches for help, expert answers, accountability and encouragement in the Fitbit app, the company claims.

What’s more, Fitbit introduced Fitbit Versa 2, which the company claims is “an elevated full-featured health and fitness smartwatch,” and Fitbit Aria Air, which is a Bluetooth smart scale.

Fitbit Premium will start in September at $9.99 per month or $79.99 per year.

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