"You want to understand very quickly where it is going and what value it brings to you,” he said.
When Healthcare Analytics News asked Medisafe founder and CEO Omri Shor what the healthcare industry needs to focus more closely on, his answer we quick and brief: “Value,” he said.
“Understanding that people, not patients, are looking for value, and we need to think about how we cater to them so we bring them the right value that they're interested in, in a personalized way, at the right time.”
When it comes to finding the right third party vendors to help with that mission, there are many challenges, he said. The existing fee-for-service model and regulatory conditions are considerations for providers, and the industry is risk-adverse as it is.
Medisafe is a company that designs prescription adherence apps to ensure patients are taking their medications safely an in accordance with their recommendation treatment. Shor brought that perspective to our interview at Digital Pharma East in Philadelphia last month.
To make the right tech vendor decisions, he recommends being both careful and expedient.
“I would actually start with identifying what you are trying to achieve putting some [key performance indicators] against it…Now, look at vendors that have done these things before in a very innovative way and try to stratify them and compare them to one another to achieve your best goal,” he urged.
Still, companies should move quickly: although the decisions are important ones, he sees a tendency to “overly optimize.” He thinks healthcare should move closer to the “start fast/fail fast” employed in other industries.
“In healthcare, you start a bit slowly, I would say…you want to understand very quickly where it is going and what value it brings to you,” he said.