
Rethinking ‘impossible’: Innovative approach to dementia engages patients and reduces healthcare costs | Viewpoint
Interventions such as movement, mindfulness, and social connection are associated with improvements in physical and cognitive functioning.
Alzheimer’s disease and other dementias (ADRD) are rapidly rising in prevalence – and cost.
Left unchecked, these conditions represent a rising threat to healthcare resources and spending, a bleak landscape for patients who will be needing care, and an untenable scenario for health plans.
While health plans today
This contrast highlights a gap in care for the number of people diagnosed with dementia as well as a spiraling cost to the healthcare system — both of which will continue to rapidly grow as the population ages. Health plan leaders currently underestimate the situation, despite spending on ADRD that is forecast to reach $1 trillion globally by 2050. Health plans have only a limited window of time to act before the diseases’ associated costs spiral out of control.
A rising threat to health plan financials
Researchers have estimated that individuals with Alzheimer’s disease or other dementias currently cost Medicare Advantage plans 3 times more than their peers without Alzheimer’s disease, which equates to about
In addition to memory care and long-term care, these patients are
Nearly 9 of 10 Medicare beneficiaries with Alzheimer’s disease or other dementias
The Alzheimer’s Association estimates the current economic impact associated with managing Alzheimer’s disease and other dementias to cost $345 billion annually in the U.S., which doesn’t account for the additional cost related to informal caregiving or the price of emerging pharmaceuticals, which may carry hefty price tags.
New interventions offer plans hope – and savings
While a cure for Alzheimer’s disease and other dementias remains elusive, clinical trials now show that
Despite outdated beliefs that older adults are unable or unwilling to adapt to new technologies, data coming out of the COVID-19 pandemic have shown this population
Participants have reported a variety of physical, cognitive, and social and emotional benefits with virtual, group-based movement therapy. These include improvements in balance, mobility, focus, stress level, mood, and more. A neuroscience-based curriculum administered by specially-trained instructors can deliver an engaging, fully digital program geared toward helping people with cognitive decline stay healthy, connected, and independent at home.
A vast majority of participants in these types of programs experience benefits such as reduced falls, hospitalizations, and emergency visits - as well as improvements in their overall quality of life. These outcomes help reduce costs for individuals, caregivers, and plans alike.
Plans must act now: a new approach to brain health is needed
As risk rises, so too does the urgent need for plans to act today – before it is too late.
With nearly 7 million people in the United States 65 and older currently living with Alzheimer’s disease or other dementias — a number estimated to increase to nearly
As evidence accumulates around the promise of virtual, non-pharmacologic therapies to improve care, reduce the impact of cognitive decline, and lower costs for individuals with Alzheimer’s disease and other dementias, it is critical that health plan leaders reconsider what’s possible.
Recognizing the tangible value of investing in these therapeutic interventions can improve the lives of patients and reduce costly forms of healthcare utilization.
About the author
Cynthia Benjamin is co-founder and chief strategy and innovation officer of Together Senior Health, a digital therapeutics and brain health company.

















































