ConcertoCare touts tech platform with a personal touch in home healthcare

The company said nothing replaces human contact, but a novel health analytics platform could propel ConcertoCare’s growth.

In Amy Flaster’s view, data and technology offer invaluable perspective on the health of patients.

But she said it’s the combination of personal care and a novel health analytics platform that have ConcertoCare, a home healthcare company, poised for growth in the months and years ahead.

Flaster, the chief medical officer of ConcertoCare, said the company’s multi-faceted approach allows seniors to receive top-notch care at home, where they would prefer to stay.

“It’s human-first, tech enabled to make sure we’re providing convenient care,” Flaster said in a phone interview.

Just about a year ago, two home healthcare providers, ConcertoHealth and Perfect Health, merged operations and adopted the name of ConcertoCare. The company is backed by the Deerfield Management Company, a healthcare investment firm. Julian Harris, ConcertoCare’s CEO, formerly served as president of CareAllies and led the healthcare team in the White House Office of Management and Budget.

Flaster sees tremendous potential for ConcertoCare’s growth. ConcertoCare views its analytics platform, Patient3D, as a key component of the company’s success and prospects for growth.

The Patient3D population health platform provides data and analysis to show where patients could have the potential for problems before they arise.

“It can help us see which patients have gaps in their disease management,” Flaster said, adding, “It also allows us in a very real time way to assess a patient’s level of risk.”

The Patient3D platform helps patients manage chronic diseases, Flaster said. The platform is able to show if, for example, a diabetic patient for example requires interventions. The Patient 3D platform helps predict who is going to get sick and will require “higher intensity of care,” including a visit from a doctor, Flaster said. She said the ConcertoCare model is having success at avoiding hospitalizations.

ConcertoCare offers home healthcare services tailored to the needs of seniors and adults with complex health issues. The company offers in-home and virtual primary care. ConcertoCare also provides support services for seniors who have health issues that meet the criteria for nursing homes but want to remain independent and stay in their own homes.

“We work with people that are able to take care of themselves,” Flaster said. “We work with patients that are aging in their homes with caregivers. We run the gamut.”

“Even before the pandemic, the majority of patients want to age and live out their years at home,” she said. “We know people do want to age in their home. Our model aligns with that.”

ConcertoCare is serving more than 25,000 patients across six states, and the company is planning to expand in existing markets and add new markets in 2022 and beyond, said Nevada Griffin, ConcertoCare’s chief growth officer.

“We have a strong growth pipeline and are excited about our ability to bring comprehensive in-home care to the patients who need it most,” Griffin said in an email.

ConcertoCare also focuses on patients' social determinants of health. She said community health workers can help patients with nutritional needs, and ConcertoCare works with social workers in each market.

“It’s hard to take your medications or stay healthy in your home if you don’t have the right food to eat,” Flaster said. “We can't separate patients' clinical outcomes from their social determinant of health gaps.”

Flaster said ConcertoCare staff work with patients on reaching goals that are important to them.

“Positive outcomes don’t always look the same,” Flaster said. “Sometimes it’s recovery. In other situations, it’s a patient achieving what they want to achieve in their remaining time. It may mean, they want to spend time in their garden or hanging out with their grandsons.”

“It’s about what matters to people. For some, it’s church every Sunday. We try to identify that and think about interventions.”

Like many healthcare organizations, particularly during the COVID-19 pandemic, Flaster said staffing has been a challenge. She said the company is investing heavily in onboarding and training to retain good people.

“When we bring folks onto our team, they gain a clinical and philosophical understanding of the Concerto care model,” Flaster said.

“Our model is really appealing for folks that work in healthcare,” she said. “It’s really mission-driven.”

As ConcertoCare eyes new markets, Flaster said she anticipates continued growth in the popularity of home healthcare, partly driven by the COVID-19 pandemic.

“Patients want to stay in their home and are looking for providers to allow them to do that,” Flaster said.

For now, ConcertoCare is focused on expanding and Flaster said she is anxious to take the company’s model into new markets.

“We want to see it reach every patient who needs it,” she said.

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